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One of the key players of the world travel market – the InterContinental Hotels Group company has expressed an interest in the hotel market of Nizhniy Novgorod. The international chain is intending to introduce the Holiday Inn brand into the region. The local Hotel-Invest-Nizhniy Novgorod company is eager to render two hotels to be managed by the company – an 8-storey four-star hotel for 200 rooms with the total area of 29,000 metres and a hotel for 170 rooms (25,000 metres). A sum of approximately 2 bln rubles will be invested into the hotel’s construction. At present, the company manages about 4,000 hotels under the InterContinental, Crowne Plaza, Hotel Indigo and Holiday Inn brands in more than 100 countries of the world. There are already four Holiday Inn hotels in Russia at the moment – 3 hotels in Moscow and one in Samara. Nizhniy Novgorod disposes about 20 hotels, with the largest in terms of the rooms fund being the Volna, Oktyabrskaya and Centralniy hotels. InterContinental Hotels Group is not the first international company to get interested in the travel market of Nizhniy Novgorod. Already in the process of negotiations on the projects of construction or reconstruction of the hotels are such hotel giants as Kempinski, Hilton, Global Hyatt, Accor and Heliopark Group. According to the expert opinion, the interest of global operators to the local market is determined by its low saturation and rapid development, especially in terms of investment and travel attractiveness.
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